SEO is one of the most effective and cost-efficient digital marketing strategies, but it can also be one of the most challenging to justify and maintain in times of economic uncertainty. With inflation, layoffs, and budget cuts affecting many businesses, SEO professionals may face more pressure than ever to deliver tangible results with limited resources. And in today’s competitive and dynamic online landscape, SEO budgets may be at risk of being slashed or diverted to other channels.
How can you communicate your SEO value and secure the budget you need going into 2024? How can you demonstrate the impact of your SEO efforts to senior executives and stakeholders? How can you optimize your resources and drive more efficiency in your SEO program?
These are some of the questions that will be answered in an upcoming webinar hosted by Search Engine Journal, a leading online publication for SEO news and best practices. The webinar, titled “How To Thrive in Turbulent Times: Actionable Strategies For Securing Your SEO Budget”, will feature Will Critchlow, CEO and Founder of SearchPilot, a platform that helps SEOs test and deploy changes faster and more reliably.
What You Will Learn in This Webinar
The webinar will cover a range of topics and tips that will help you navigate the challenges of these turbulent times and set your SEO program up for success. Some of the key takeaways include:
- The Power Of The “Default to Deploy” Mindset: Discover how adopting a “default to deploy” mindset can empower you to move swiftly and demonstrate your worth effectively. Learn how to overcome the common barriers and bottlenecks that slow down your SEO implementation and experimentation process.
- Keys To Driving Efficiency In Your SEO Program: Navigate the challenges of these turbulent times by uncovering specific techniques to streamline your SEO program. Gain insights into optimizing resources, time, and efforts without compromising results. Learn how to leverage automation, prioritization, collaboration, and measurement tools to boost your productivity and performance.
- Leveraging Loss Aversion To Your Advantage: Understand the crucial concept of loss aversion and how it can be embraced during times of economic uncertainty. Learn how to make compelling arguments to senior leadership and prove that investing in SEO is a strategic move for long-term success. Learn how to showcase the opportunity cost and risk of not investing in SEO, as well as the potential gains and benefits of doing so.
How To Register For This Webinar
The webinar will take place on Wednesday, August 23, 2023 at 2 p.m. ET / 11 a.m. PT. You can register for this webinar by visiting the Search Engine Journal website and filling out a simple form with your name and email address. You will also receive a confirmation email with a link to join the webinar on the day of the event.
If you are unable to attend the live event, you can still register to gain access to the webinar recording, presentation slides, and additional resources that you can review at your convenience.
This webinar is built from insights gleaned from dozens of conversations with marketing leaders, SEO specialists, and senior executives. It will outline the skills and strategies you need to keep your CFO happy and protect your SEO budget even under pressure.
Don’t miss this opportunity to learn from one of the most respected and experienced SEO experts in the industry. Register for this webinar today and get ready to thrive in turbulent times.