Apple has released a new ad for its upcoming mixed reality headset, Apple Vision Pro, just days before its official launch on February 2, 2024. The ad showcases some of the features and capabilities of the device, such as spatial computing, eye and hand tracking, and spatial audio. The ad also invites viewers to watch the guided tour of the device on Apple’s website.
Apple Vision Pro is a mixed reality headset that seamlessly blends digital content with the physical space. Users can navigate the device using their eyes, hands, and voice, and do the things they love in ways never before possible. The device has an infinite canvas that transforms how users use the apps they love. They can arrange apps anywhere and scale them to the perfect size, making the workspace of their dreams a reality.
Apple Vision Pro also offers an immersive way to experience entertainment. Users can transform any room into their own personal theater, and enjoy stunning content with spatial audio. The device has more pixels than a 4K TV for each eye, and can expand movies, shows, and games up to the perfect size.
Additionally, Apple Vision Pro can capture and relive spatial photos and videos in 3D, with immersive spatial audio. Users can also view their existing library of photos and videos at remarkable scale, and feel like they are standing right where they took them.
Furthermore, Apple Vision Pro makes it easy to collaborate and connect wherever users are. FaceTime video tiles are life-size, and as new people join, the call simply expands in the room. Users can also use apps to collaborate with colleagues on the same documents simultaneously.
How to buy Apple Vision Pro?
Apple Vision Pro is available for pre-order on Apple’s website, starting from $3499. Users can choose from three storage options: 256GB, 512GB, and 1TB. Users can also select the light seal and head bands that fit their face and head. Some users may need ZEISS optical inserts, which are available for readers and prescription. Users can also add AppleCare+ coverage for $499, which provides unlimited repairs for accidental damage protection, express replacement service, and 24/7 priority access to Apple experts.
Apple Vision Pro is expected to ship on February 2, 2024, in the United States. A worldwide launch has not yet been scheduled.
What are the reviews of Apple Vision Pro?
Apple Vision Pro has received mixed reviews from critics and early adopters. Some praised the device for its sleek design, powerful performance, and innovative features. They said the device offers a breakthrough in mixed reality, and opens up new possibilities for creativity, productivity, and entertainment.
However, some criticized the device for its high price, limited availability, and lack of killer apps. They said the device is too expensive for most consumers, and only available in the US market. They also said the device lacks compelling content and experiences that justify the investment.
Apple Vision Pro is Apple’s first mixed reality headset, and the most ambitious product the company has ever created. It is a device that aims to redefine how users interact with technology and the world around them. Whether it will succeed or fail remains to be seen, but one thing is certain: Apple Vision Pro is a glimpse into the future of mixed reality.