DEPT® Australia Launches New Brand Identity and Partners with SXSW Sydney

DEPT®, a global digital agency that delivers pioneering digital experiences for clients, has announced that it is uniting its Australian teams under one brand and kicking off a partnership with SXSW Sydney, the inaugural Asia Pacific instalment of the world-renowned festival of creativity and innovation.

DEPT® Australia: A Fusion of Two Bulls and FEED

DEPT® Australia is the result of bringing together two award-winning digital teams: Two Bulls/DEPT®, a digital product studio that creates cutting-edge solutions for clients such as eBay, Ancestry, Beyond Blue, Service Victoria, and Meta; and FEED/DEPT®, a digital marketing team that helps brands grow their online presence and performance.

DEPT® Australia Launches New Brand Identity and Partners with SXSW Sydney
DEPT® Australia Launches New Brand Identity and Partners with SXSW Sydney

The two teams have been working together for over a year, delivering end-to-end digital services across the full customer journey. By uniting under one brand, DEPT® Australia aims to strengthen its position in the market and offer more integrated and innovative solutions to its clients.

James Kane, managing director of DEPT® Australia, said: “We are thrilled to bring our teams together under one brand and showcase our diverse capabilities to the world. We believe that by combining our expertise in digital product development and digital marketing, we can create more impactful and meaningful experiences for our clients and their customers.”

DEPT® Garden House: A Celebration of Creativity and Innovation

To celebrate its new brand identity, DEPT® Australia has partnered with SXSW Sydney, the first official Asia Pacific edition of the iconic SXSW festival that takes place every March in Austin, Texas. SXSW Sydney is a collaboration with TEG, The NSW Government & Destination NSW, and will feature an exploration of the best in Music, Screen, Gaming, Technology, and Innovation from October 15-22.

As part of the partnership, DEPT® Australia will host a three-day activation called DEPT® Garden House, which will spotlight daily talks and panel discussions from influential industry experts. Featuring speakers from the likes of Canva, Kayo Sports and B Lab, the activation will be held in the lush surroundings of The Chinese Garden of Friendship between October 18-20. The programme lineup will touch upon topical industry discussions ranging from Pioneering Meaningful Social Impact to Building Cultural Credibility Through Content.

SXSW attendees will be able to access DEPT® Garden House by signing up for a wristband on the DEPT® microsite. Eva Kane, head of marketing APAC at DEPT®, said: “We are very excited to partner with SXSW Sydney to launch DEPT® Garden House, a vibrant space for industry friends to connect and learn. SXSW is without a doubt the most anticipated event of the year and our partnership is also a way of celebrating not only the successes of DEPT® Australia but also the wider industry.”

About DEPT®

DEPT® is an international digital agency that helps brands grow by creating experiences that people want and businesses need. With over 1,500 experts in 13 countries across Europe, North America and Asia Pacific, DEPT® works with clients such as Bose, Samsung, Formula E, Bugaboo, Indigo Ag and G-Star. DEPT® is part of Dept Holding B.V., which is listed on the Euronext Amsterdam exchange under the symbol DEPT.

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