How to Sell on Instagram without a Website?


Looking to boost your online selling game on social media platforms? Wondering how to tap into the massive potential of Instagram without even needing a website? You’re in luck! In this short guide, we’ll show you how to sell on Instagram without a website and unlock new opportunities for your online business using the marketplace feature, product pages, and product tags.

Instagram isn’t just about sharing photos and connecting with friends anymore. It has evolved into a powerful social media platform where businesses can reach millions of potential buyers. By leveraging the features and tools available, you can effectively showcase your products and drive sales directly within the app. This makes Instagram a valuable marketplace for online selling. Additionally, businesses can also promote their products on their Facebook page, further expanding their reach across multiple social media platforms.

Forget about the hassle of building and maintaining a website – we’ll teach you alternative ways to sell on Instagram, the visual platform, that are simple, efficient, and highly effective. So get ready to take your online selling game to new heights as we delve into the world of Instagram’s untapped selling potential. Let’s dive in and explore how to sell on Instagram using social media, product tags, and the commerce manager.

how to sell on instagram without a website
how to sell on instagram without a website

Benefits of Selling on Instagram without a Website

Selling on Instagram without a website offers several advantages:

  • Reach a large and engaged audience of followers directly on Instagram. With over one billion active users, Instagram provides a vast pool of potential customers for businesses. By selling directly on the platform, businesses can tap into this audience and showcase their offerings to people who are already interested in what they have to offer through their business profile.

  • Save time and resources by utilizing Instagram as your sales platform for your business profile. Building and maintaining a separate website for your businesses can be time-consuming and costly. By using Instagram, you eliminate the need for creating and managing an additional online presence, allowing you to focus more on promoting your products and serving your customers in your shop. This has many pros for your business.

  • Instagram provides features that help online selling businesses seamlessly integrate product listings and payments within the app. These features enable users to create shoppable posts with new products’ details, pricing, and direct purchase options. This integration streamlines the buying process for customers, making it convenient for them to make purchases without leaving the app.

Selling on Instagram without a website helps businesses reach a vast user base and save time and resources. By integrating a feature for product listings and payments within the app, businesses can provide a seamless shopping experience to help users.

Setting Up an Instagram Business Account

To sell on Instagram without a website, businesses need to set up an Instagram Business Account. This will allow them to leverage valuable features such as product tags and enhance their selling capabilities for customers who shop on the platform.

  • Convert your personal Instagram account into a business account to sell products. This way, you’ll gain access to a range of tools and functionalities specifically designed for businesses, including Instagram ads and product tags, which can help you effectively promote and sell your products.

  • Access valuable features like insights, contact buttons, and shopping tags on Instagram ads. These features provide crucial data about your audience for online selling, enable easy communication with potential customers for businesses, and allow you to tag products directly in your posts for seamless shopping experiences on Instagram stories.

  • Optimize your profile for online selling by including relevant information about your businesses. Make sure to include details such as your business name, bio, phone number, and product tags. This information helps potential buyers understand what you offer and how they can get in touch. Additionally, consider adding an image to showcase your products.

By setting up an Instagram Business Account, businesses can unlock the potential of reaching a wider audience and engaging with them more effectively through various means like Instagram ads, stories, and posts. Take advantage of this opportunity to showcase your brand’s products or services in a visually appealing way while building credibility through a professional business profile.

Remember that simplicity is key for businesses on Instagram. With an optimized business account and the use of product tags, you can focus on creating compelling content that resonates with your target audience and drives sales through your posts.

Now that you know how to set up an Instagram Business Account for businesses selling their product, let’s dive into the next steps of maximizing its potential for successful online sales in this post.

Creating Shoppable Posts and Adding Payment Methods

To sell products without a website, businesses can use the power of shoppable posts on Instagram. By leveraging convenient payment methods, you can make it easier for customers to purchase directly from your brand’s posts.

  • Tag products in your posts: Make your posts shoppable by tagging the products featured in them. This allows users to tap on the tagged items and view more details about them, including pricing and descriptions. It creates a seamless shopping experience for your followers.

  • Enable convenient payment methods: To streamline the purchasing process, integrate popular payment processors like PayPal or Stripe. These platforms offer secure transactions and allow customers to pay using various methods, such as credit cards or digital wallets. By providing multiple options, you cater to different customer preferences.

  • Provide clear instructions: Ensure that customers understand how to make purchases from your shoppable posts. Include step-by-step instructions or a simple order form in the caption or comments section of each post. Clearly state how they can place an order, make payments, and provide necessary details like shipping address.

By implementing these business strategies, you can effectively sell on Instagram without needing a website. With shoppable posts and user-friendly payment methods in place, you’ll be able to showcase your products and seamlessly process business orders directly through the platform.

Remember: keep your product post on Instagram simple, straightforward, and engaging for potential buyers looking to spend their hard-earned money on your business offerings!

Showcasing Products with Engaging Content

Using Instagram as a platform to sell your products without a website can be highly effective for your business. With its visual appeal and shopping features, Instagram provides the perfect opportunity to showcase your products and engage with potential customers in a blog post. Here are some strategies to effectively showcase your products with engaging content for your business.

  • Use high-quality images and videos: Capture attention by using visually appealing images and videos that highlight the unique features of your products. High-resolution visuals can make a significant impact on potential buyers.

  • Highlight unique selling points through captions and stories: Craft compelling captions that emphasize the benefits and standout features of your products. Utilize Instagram Stories to provide behind-the-scenes glimpses or share user testimonials, creating an interactive experience for your audience.

  • Encourage user-generated content: Foster engagement and build trust by encouraging customers to share their experiences with your products. User-generated content, such as customer reviews or photos featuring your product, can serve as powerful social proof.

By implementing these strategies, you can effectively promote your products on Instagram without needing a website. Remember to use relevant hashtags, product tags, and appropriate keywords in your posts to enhance discoverability among potential customers.

Reaching Target Audience through Hashtags and Influencer Marketing

To effectively sell your product on Instagram without a website, it’s crucial to reach your target audience through powerful strategies like leveraging hashtags and influencer marketing.

  1. Research popular hashtags related to your niche on Instagram for increased visibility of your product.

    • Discover the trending hashtags on Instagram in your industry and strategically incorporate them into your product posts.

    • Use tools like Statusbrew to identify the most relevant and popular tags for maximum exposure on Instagram. This will help boost the visibility of your product.

    • By using targeted hashtags on Instagram, you can increase the chances of reaching potential customers who are interested in your products or services.

  2. Collaborate with influencers who have an aligned target audience.

    • Identify influencers whose followers match your ideal customer profile.

    • Look for influencers who have a strong presence on social media platforms, especially Instagram, to promote your product.

    • Engage with these Instagram influencers by liking their product posts, commenting, and building a relationship with them.

  3. Leverage influencer partnerships to promote your products effectively.

    • Collaborate with Instagram influencers to create sponsored content that showcases your products or services on the platform.

    • Encourage influencers to share their experiences using your products on Instagram through captivating visuals and engaging captions.

    • Utilize influencer giveaways or discount codes to drive sales and generate buzz around your brand and product on Instagram.

By incorporating these strategies into your Instagram marketing approach, you can expand your brand awareness, reach a wider audience, and ultimately drive more sales without relying solely on your website. These strategies will help you effectively market your product on Instagram.

Remember: Research relevant hashtags, collaborate with influencers who share the same target audience as you, and leverage those partnerships to amplify the promotion of your products or services on Instagram.

Now go ahead and start selling your product on Instagram with confidence!


Selling on Instagram without a website can be profitable if you follow these tips. First, use the platform’s features for business accounts. This saves time and money. Set up an Instagram business account to gain credibility and learn about your audience. Make it easy for customers to buy by creating shoppable posts and adding payment methods. Use engaging content to showcase your products. Use hashtags strategically to reach your target audience. Consider influencer marketing for more visibility. Selling on Instagram requires planning and these tips will help you succeed. Start selling on Instagram today and grow your business!


Can I sell internationally without a website?

Yes! Instagram allows businesses to sell internationally without a website. Ensure you have clear shipping policies and communicate any additional costs or restrictions to customers outside your country of operation.

Is influencer marketing necessary for selling on Instagram without a website?

Influencer marketing on Instagram can be highly beneficial, but it is not essential. It can help you tap into new audiences and gain credibility through social proof on the platform, but there are other strategies you can use to effectively reach your target audience.

How can I effectively use hashtags?

To make the most of hashtags on Instagram:

  1. Research relevant hashtags for your niche.

  2. Use a mix of popular and niche-specific hashtags.

  3. Include relevant hashtags in your captions or comments.

  4. Engage with Instagram posts using similar hashtags to expand your reach on the platform.

Can I sell services instead of physical products?

Yes! While many people associate selling on Instagram with physical products, you can also sell services. Showcase your expertise and highlight the value you provide to potential clients.

How do I create shoppable posts?

To create shoppable posts on Instagram, follow these steps:

  1. Ensure you have an eligible product.

  2. Set up an Instagram Business Account.

  3. Connect your account to a Facebook catalog.

  4. Tag products in your posts using the shopping feature.

  5. Add payment methods to your Instagram posts so customers can make purchases directly from the post.


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