How to Set Up Instagram Shop without a Website: Ultimate Guide 2023


Ready to start online selling your products on Instagram, but don’t have a website? No worries! You can still set up and run a successful shop right here on this visual social media platform. With millions of potential customers scrolling through their feeds every day, Instagram Shops offer the perfect way to showcase your products and reach a wider audience for your online presence.

By creating a business account on Instagram, you can utilize the power of this popular app to connect with your followers on social media platforms. Instagram shopping allows you to provide them with a convenient place to shop directly within the app, eliminating the need for complicated websites or external links. Seamlessly promote your products or services through Instagram ads and drive traffic to your Facebook page.

In this guide, we’ll show you how to harness the potential of Instagram’s shopping features for your online selling business. By setting up an Instagram Shop without a website, you can tap into the immense opportunities that influencer marketing and product tags offer. Let’s dive in and discover how easy it is with Instagram’s commerce manager!

how to set up instagram shop without a website
how to set up instagram shop without a website

Benefits of Selling on Instagram without a Website

Take advantage of Instagram’s shopping features and product tags to save time and money in your marketing efforts. With Instagram, you can set up an online shop quickly and easily, eliminating the hassle and cost associated with building and maintaining a separate website.

Tap into Instagram’s visual nature to showcase your products in an engaging way. The platform allows businesses to share high-quality images and videos that capture the attention of influencers and potential customers. By leveraging Instagram’s visually appealing features, businesses can create an immersive online selling experience through their posts.

Benefit from built-in features like product tags, shopping stickers, and hashtags on Instagram to help businesses drive sales. Instagram provides convenient tools that enable influencers to tag their products directly in posts or stories, allowing users to learn more about them with just a tap. Shopping stickers let you highlight specific items in your stories, making it easier for followers to make purchases.

Leverage Instagram’s vast user base and explore new markets without geographical limitations. With millions of active users worldwide, Instagram offers unparalleled reach for businesses looking to expand their customer base. By using product tags and hashtags in your posts, you can connect with a wider audience and attract potential buyers from different regions, opening up exciting opportunities for growth.

Step-by-Step Guide to Setting Up Your Instagram Shop

Convert your personal account into a business account or create a new business profile.

To get started with setting up your Instagram shop without a website, the first step is to convert your personal account into a business account or create a new business profile. This will give you access to additional features and tools specifically designed for businesses on Instagram, such as product tags and image source. These features will help you optimize your posts and attract more customers.

Connect your Facebook Page with your Instagram account for seamless integration.

Next, it’s important for businesses to connect their Facebook Page with their Instagram account. This allows for seamless integration between the two platforms and enables users to easily manage their shop and products.

Set up your product catalog using Facebook Business Manager or Shopify integration.

Once your businesses’ Instagram accounts are connected, you can proceed to set up your product catalog for Instagram shopping. There are two main options for this: using Facebook Business Manager or integrating with Shopify. Choose the method that works best for you and follow the steps provided by the respective platform to create and manage your product catalog for Instagram ads.

Enable Shopping in Settings, tag products in posts, and activate the Shop tab on your profile.

After setting up your product catalog on your Instagram account, it’s time to enable shopping for businesses. Go to your account settings and find the option to enable shopping. Once enabled, you’ll be able to tag products in posts and activate the Shop tab on your brand’s profile. This makes it easy for customers to browse and purchase items directly from your Instagram shop.

By following these steps, businesses can successfully set up an Instagram shop without needing a website. It’s a convenient way for businesses to showcase and sell products directly through the popular social media platform. Businesses can create posts to promote their brand and manage their account efficiently.

Remember, customers can view details about each item by tapping on them within Instagram posts, which opens an order form displaying more information such as price, available sizes/colors (if applicable), and any other relevant details about the product. The process is simple and streamlined for both businesses using an Instagram business account and for potential customers looking to make a purchase through Instagram shopping or Instagram stories.

With Instagram’s built-in shopping features, businesses can effectively showcase their products, engage with customers, and drive sales without the need for a separate website. So why wait? Start leveraging the power of Instagram to grow your business brand today!

Image source: Unsplash

Maximizing Reach: Using Hashtags and Stories

To set up an Instagram shop without a website, businesses can use several strategies to maximize reach and increase brand awareness. Utilizing relevant hashtags is one effective way for businesses to boost discoverability and connect with their target audience. By incorporating popular hashtags related to their products or industry, businesses can expand their reach and attract more potential customers.

Another powerful tool for businesses to engage with their audience and promote their brand is Instagram Stories. These ephemeral posts allow you to showcase your products in a creative and engaging manner, capturing the attention of your target audience. Craft captivating stories that highlight the unique features of your offerings, encouraging viewers to take action and visit your shop page. You can also use interactive features such as polls, quizzes, or swipe-ups to drive traffic directly to your shop page.

In addition to hashtags and stories, businesses can use influencer marketing to significantly amplify their reach and engage with their target audience on social media platforms. Collaborating with influencers who have a strong presence in their niche can expose their brand to a wider audience, increasing visibility and generating interest in their products. Alternatively, running sponsored ads on Instagram or partnering with popular influencers can help businesses expand their reach even further.

By leveraging the power of relevant hashtags, engaging Instagram stories, and influencer collaborations, you can maximize the reach of your Instagram shop without relying on a website. Remember that consistency is key – regularly use high-quality content to promote your product, business, and brand. This will resonate with your target audience and yield optimal results.

So why wait? Start utilizing these strategies today and watch as the number of followers in your audience grows along with brand awareness! Use product tags on your Instagram business account to maximize reach.

Listing and Selling Products on Instagram Shop

To set up your Instagram shop without a website, follow these steps to use your business product for the post.

  1. Optimize product photos for Instagram shopping: Use high-quality visuals on your Instagram business account to accurately showcase each item in your product catalog. This helps attract potential buyers and gives them a clear idea of what they can expect when they see your post.

  2. Craft compelling captions for your Instagram business account: Write engaging descriptions that highlight the features, benefits, and unique selling points of your products. Use persuasive language to entice your audience and encourage them to make a purchase.

  3. Utilize carousel posts on Instagram to showcase multiple products within a single post and maximize exposure to your audience. Present a variety of options to potential buyers by taking advantage of this feature.

  4. Monitor comments on your product posts and engage with potential buyers on your Instagram business account. Regularly check for comments from your audience and promptly respond to inquiries or feedback from interested customers. Building trust through active engagement can lead to increased sales.

By following these strategies, you can effectively list and sell products on Instagram Shop without needing a website or online store. Leverage the shopping features provided by an Instagram business account to reach a wider audience and drive more sales for your business.

Remember that establishing an appealing Instagram profile is crucial for attracting customers, so ensure it reflects your brand identity and showcases your best products prominently. With the right approach, you can leverage Instagram’s marketplace to expand your reach, boost visibility, and generate orders for your business.

Accepting Payments and Payment Options on Instagram

To set up an Instagram shop without a website, it’s crucial to consider accepting payments for your product and providing various payment options for your customers. Here are some key points to keep in mind.

  • Enable Instagram Checkout: By enabling this feature, you allow customers to make purchases directly within the app, streamlining the buying process for your product.

  • Offer Multiple Payment Options: Give your customers flexibility by offering different payment methods for your product. Consider accepting credit cards, PayPal, or digital wallets like Apple Pay or Google Pay for your product. This ensures that potential buyers can choose their preferred payment option for your product.

  • Ensure a Secure Shopping Experience: Implement SSL certificates and encryption to ensure that customer transactions with your product are secure. This helps build trust and confidence in your shop.

  • Set Up Shipping Options: Provide clear information about shipping options available for your products. Clearly communicate delivery times and costs so that customers have all the necessary details before making a purchase decision.

By following these steps, you can create a seamless shopping experience for your Instagram shop visitors. Remember to integrate a reliable payment processor into your account to handle product transactions smoothly.

With multiple payment options available, a secure shopping environment, and a wide range of products, you’ll be able to attract more customers and increase sales through your Instagram shop without needing a website.


Selling on Instagram without a website has many benefits. You can reach a lot of people and sell your products directly. This guide explains how to set up your Instagram shop step by step. Using hashtags and stories is important for promoting your product. Listing and selling products on Instagram is easy. Accepting payments on Instagram is convenient. To be successful on Instagram, engage with followers, work with influencers, run promotions, and use user-generated content. Start selling on Instagram today and connect with millions of customers worldwide.


Can I track the performance of my Instagram shop?

Absolutely! Instagram provides insights and analytics to help you monitor your shop's performance, including metrics such as reach, engagement, and conversions.

How do I handle shipping and fulfillment for orders placed on my Instagram shop?

You can either handle shipping and fulfillment yourself or opt for third-party services that offer inventory management and order processing solutions.

Can I customize the look and feel of my Instagram shop?

Yes! You can customize your shop by choosing from various templates, adding your branding elements, and creating a cohesive visual identity.

Are there any fees associated with setting up an Instagram shop?

Setting up an Instagram shop is free; however, certain transaction fees may apply when customers make purchases.

Can I sell physical products only on my Instagram shop?

No! You can also sell digital products such as e-books, online courses, or music downloads directly through your Instagram shop.


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