Hyundai Motor to Showcase Hydrogen and Software Innovations at CES 2024

Hyundai Motor Company, one of the world’s leading automakers, is gearing up to reveal its vision for the future of mobility at the Consumer Electronics Show (CES) 2024, which will take place from January 9 to 12 in Las Vegas, Nevada, U.S. The company will share its future blueprint for a hydrogen energy ecosystem and a vision for software and artificial intelligence, under the theme of ‘Ease every way.’

Hyundai Motor has been a pioneer in the development and commercialization of hydrogen fuel cell vehicles, such as the NEXO and the XCIENT Fuel Cell. The company believes that hydrogen is the key to a sustainable and clean energy future, as it can be used to power various sectors, such as transportation, industry, and electricity.

Hyundai Motor to Showcase Hydrogen and Software Innovations at CES 2024
Hyundai Motor to Showcase Hydrogen and Software Innovations at CES 2024

At CES 2024, Hyundai Motor will present how its hydrogen-powered transformation will bring universal benefits to humanity. The company will also reveal its plan to foster human-centered innovations beyond mobility to add comfort to people’s everyday lives.

One of the highlights of Hyundai’s hydrogen showcase will be the unveiling of its modular hydrogen toolbox, which is a versatile and scalable platform that can be used to create various hydrogen-powered products and solutions. The modular hydrogen toolbox will enable Hyundai to effectively establish a clean hydrogen value chain, from production and distribution to consumption and recycling.

Hyundai’s Software and AI Strategy

Hyundai Motor is also accelerating its transformation into a smart mobility solution provider, by investing in advanced technologies such as software and artificial intelligence. The company aims to build a fully optimized, user-centric ecosystem that connects devices, services, and solutions, and enhances the mobility experience for customers.

At CES 2024, Hyundai Motor will outline the group-wide software strategy and future direction, which will focus on four key areas: connectivity, autonomy, electrification, and sharing. The company will also demonstrate how it will leverage software and AI to create innovative and personalized mobility solutions, such as smart home integration, digital cockpit, and advanced driver assistance systems.

Hyundai’s Media Day and Exhibition

Hyundai Motor will hold its Media Day on January 8, 2024, from 1:00 to 1:45 p.m. PST, at the Mandalay Bay Convention Center in Las Vegas. The event will be live streamed via the company’s global YouTube channel. The company will share more details about its vision and plans for hydrogen and software, and showcase some of its latest products and concepts.

During the CES exhibition from January 9 to 12, the company will display its diverse approach, from demonstrative technologies to future mobility concepts, to showcase how it will create a human-centered future society by shifting to a hydrogen energy ecosystem and focusing on software and AI. The company will also invite visitors to experience its mobility solutions first-hand, and interact with its experts and partners.

Hyundai Motor’s participation at CES 2024 is expected to attract global attention, as it will showcase its leadership and innovation in the fields of hydrogen and software, and reaffirm its commitment to creating a better future for humanity.

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