Apple has unveiled its latest flagship smartphone series, the iPhone 15, at its “Wonderlust” event on Tuesday. The new lineup consists of four models: iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. All of them feature a redesigned notch, a new camera system, a switch from Lightning to USB-C charging, and a new roadside assistance feature. The iPhone 15 Pro models also have a titanium design, a programmable action button, and enhanced hardware zoom capabilities.
How to Pre-Order the iPhone 15 Series
The pre-orders for all models of the iPhone 15 Series will begin on Friday, September 15th at 5:30 PM IST on Apple’s official website. Those who want to pre-order these smartphones can do so till September 22nd. The sale will commence a week after that on September 22nd.
Customers can also pre-order the iPhone 15 series from various online platforms such as Amazon, Flipkart, and Reliance Digital. Some of these platforms are offering discounts, cashback, and exchange offers for the new iPhones. For instance, HDFC Bank customers can get up to Rs. 6,000 cashback on the iPhone 15 Pro models and up to Rs. 4,000 cashback on the iPhone 15 models.
Customers can also visit their local Apple Store or go online to set up appointments for personalized shopping experiences with an Apple specialist, who can help customers find the product and financing options that are right for them. Customers can also express their style by engraving their device with a mix of emoji, text, and numbers, offered for free only at apple.com for iPad, AirTag, AirPods, and Apple Pencil.
How Much Does the iPhone 15 Series Cost
The base model iPhone 15 will start at Rs. 69,900 ($799), while the 15 Plus will start at Rs. 79,900 ($899). The iPhone 15 Pro starts at Rs. 1,19,900 ($999), while the iPhone Pro Max starts at Rs. 1,29,900 ($1,199).
The prices vary depending on the storage capacity of the device. The iPhone 15 and 15 Plus come in three variants: 64GB, 128GB, and 256GB. The iPhone 15 Pro and 15 Pro Max come in four variants: 128GB, 256GB, 512GB, and 1TB.
The prices also vary depending on the color of the device. The base models will debut in five colors – pink, black, white, blue and yellow. The iPhones will have aluminum sides and a glass back like the iPhone 14 and 14 Plus. The iPhone Pro models will come in dark gray, black, dark blue and light grey and have titanium sides.
What’s New in the iPhone 15 Series
The iPhone 15 series boasts several new features and improvements over the previous generation. Some of the highlights are:
- Dynamic Island: This is a redesigned notch at the top of the screen that takes up less visual space. It also allows users to access ongoing activity such as directions or music from any screen.
- Roadside Assistance: This is a new feature that lets users request help from AAA via text if they are stranded in an area without cell service. Users can share their location via satellite and get assistance within minutes. This feature is available for free for two years for iPhone 15 users.
- Camera System: The standard iPhone 15 models have an improved camera system that allows for greater optical zoom and a wide depth of field. They have a 48-megapixel main camera sensor that can capture more details and colors. The iPhone 15 Pro models have three cameras and a new telephoto system that can zoom up to 5X with the physical lens. They also have a programmable action button that can be used to launch the camera app or other functions.
- USB-C Charging: The new iPhones have switched from Lightning to USB-C charging to comply with European Union common charger laws. This means faster charging and data transfer speeds as well as compatibility with other devices that use USB-C ports.
- Carbon Neutral Models: For the first time, customers can choose a carbon neutral model from each Apple Watch collection — Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE. This represents a significant milestone toward Apple’s plan to be carbon neutral across the supply chain and the entire life cycle of products by the year 2030.