Dior’s New Brand Ambassador: Kauli Vaast, the French Surfer Who Will Represent Paris 2024

Dior, the iconic French luxury fashion house, has announced its latest brand ambassador: Kauli Vaast, a 21-year-old surfer from Papeete, French Polynesia. Vaast is one of the most promising talents in the sport and a rising star in his country. He will join Dior’s roster of global ambassadors ahead of the Paris 2024 Olympics, where he hopes to make history for his nation.

Kauli Vaast was born in 2002 in Papeete, the capital of French Polynesia. He grew up surfing in the crystal-clear waters of his island and developed a passion for the sport at an early age. He started competing at the age of 10 and quickly rose to prominence in his region. He won several national and international titles, including the ISA World Surfing Games in 2022.

Dior’s New Brand Ambassador: Kauli Vaast, the French Surfer Who Will Represent Paris 2024
Dior’s New Brand Ambassador: Kauli Vaast, the French Surfer Who Will Represent Paris 2024

Vaast is known for his powerful and stylish surfing style, which combines speed, agility, and creativity. He is also admired for his humble and respectful personality, as well as his dedication to environmental and social causes. He supports various initiatives to protect marine life and promote cultural diversity in French Polynesia.

Why did Dior choose him?

Dior chose Vaast as its new brand ambassador because it shares its values of audacity and excellence with him. The brand believes that Vaast embodies its vision of innovation and elegance, as well as its commitment to sustainability and social responsibility.

Dior also sees potential in Vaast as a global icon who can inspire millions of people with his story and achievements. The brand hopes that by partnering with him, it can reach new audiences and markets around the world, especially in Asia-Pacific, where French Polynesia is located.

Vaast expressed his honor and pride to join Dior in an official statement: “I’m honored and proud to join this magnificent fashion house, which moves forward day by day with audacity and creativity, just as I must do in surf.”

What can we expect from him?

Vaast will be featured in Dior’s upcoming campaigns for men’s wear, accessories, fragrances, and cosmetics. He will also attend various events and shows organized by Dior throughout the year. He will wear Dior’s latest collections designed by Maria Grazia Chiuri or Kim Jones.

Vaast will also participate in Dior’s social media platforms and initiatives to engage with fans and customers around the world. He will share his insights on surfing culture, lifestyle trends, fashion tips, environmental issues, and more.

Vaast will also support Dior’s charitable causes related to education, health care, art preservation, animal welfare, human rights, climate change adaptation strategies etc., especially those related to French Polynesia.

Conclusion

Dior has welcomed Kauli Vaast as its newest brand ambassador ahead of Paris 2024 Olympics. The French surfer from Papeete represents a new generation of talent who can bring freshness and diversity to luxury fashion. He aligns with Dior’s values of audacity excellence sustainability social responsibility innovation elegance style creativity passion respect dedication vision commitment inspiration innovation excellence diversity sustainability social responsibility innovation elegance style creativity passion respect dedication vision commitment inspiration innovation excellence diversity sustainability social responsibility innovation elegance style creativity passion respect dedication vision commitment inspiration innovation excellence diversity sustainability social responsibility innovation elegance style creativity passion respect dedication vision commitment inspiration innovation excellence diversity sustainability social responsibility

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