Lincoln Bar Sees Huge Boost in Sales on Volleyball Day


On Wednesday, September 1, 2023, the women’s volleyball team of the University of Nebraska made history by playing in front of a world-record crowd of 86,047 fans at Memorial Stadium. The Huskers defeated the University of Nebraska Omaha Mavericks in three sets, 25-17, 25-14, 25-16, in a thrilling exhibition match that showcased the popularity and talent of the sport in the state.

The historic event also brought a huge boost to the local businesses in Lincoln, especially the bars and restaurants near the stadium. Many fans stayed in the city after the match to celebrate the victory and enjoy the nightlife.

Lincoln Bar Sees Huge Boost in Sales on Volleyball Day
Lincoln Bar Sees Huge Boost in Sales on Volleyball Day

One of the bars that benefited from the Volleyball Day was Barry’s Bar and Grill, located in the Haymarket district. The bar manager, Jordan Nielsen, said that they saw about seven to 10 times more business than a normal Wednesday night. He said that they ran out of fries and had to order over five times more beer and liquor to restock from Wednesday night’s crowd.

Kinkaider Brewing Company Proud to Be Part of World Record

Another bar that welcomed the fans with open arms was Kinkaider Brewing Company, which has an outdoor setup near Pinnacle Bank Arena. The owner, Cody Schmick, said that being part of a world record was a big deal for them too. He said that they were proud to be part of Lincoln and Nebraska, and that they enjoyed serving the fans who came to support the women’s volleyball team.

Schmick also said that he would love to see more events like this in Memorial Stadium, such as concerts and other sports. He said that it was such a beautiful facility and that it would help bring more people and revenue to the downtown area.

Not All Businesses Cashed In on Fans Coming to Town

However, not all businesses saw an increase in sales due to the Volleyball Day. Some of them actually saw less business than usual because of the midweek timing and the competition from other venues.

One example was Group Therapy Bike Tours, which offers pedal-powered tours around the city. The driver, Treygan Rafert, said that they had fewer bookings than expected on Thursday, even though it was also the first game of the Nebraska football season. He said that normally they would be booked from 9 a.m. to 11:30 p.m. on game days, but that day they had only a few customers.

Rafert said that he hoped that more people would discover their service and that they would have more business in the future.


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