McDonald’s Japan celebrates autumn with new moon-viewing burgers and pies

McDonald’s Japan has announced its new lineup of moon-viewing burgers and sweets, inspired by the traditional Japanese custom of tsukimi, or moon-viewing. The new menu items will be available from September 1 to October 4, 2023, and feature some unique and delicious combinations of ingredients.

What is tsukimi?

Tsukimi is a cultural tradition in Japan that involves admiring the beauty of the full moon in autumn, usually in September or October. People often enjoy tsukimi parties with friends or family, where they eat seasonal foods and recite poems. One of the most common foods associated with tsukimi is a bowl of noodles with a raw egg dropped in, which resembles the shape and color of the moon.

What are the new moon-viewing burgers?

McDonald’s Japan has created three new burgers based on the concept of tsukimi, each with a steamed egg as the main feature. The first one is the Shichimi Kaoru Gyusuki Tsukimi, or Scent of Shichimi Beef Sukiyaki Tsukimi, which costs 520 yen (US$3.55). This burger has a beef patty, cheese, bacon, and a spread of sukiyaki-style simmered beef on top of the bottom bun. It also has a special tomato cream sauce and shichimi, a spicy Japanese condiment mix that includes chili and black pepper.

The second one is the Tsukimi Cheese, which costs 450 yen (US$3.07). This burger has a beef patty, cheese, and tomato cream sauce, along with the steamed egg. It is a simple but satisfying option for cheese lovers.

McDonald’s Japan celebrates autumn with new moon-viewing burgers and pies

The third one is the Tsukimi Burger, which costs 420 yen (US$2.87). This burger is similar to the Tsukimi Cheese, but without the cheese. It is a classic choice for those who prefer a lighter taste.

What are the new moon-viewing sweets?

McDonald’s Japan has also prepared two new sweets for the moon-viewing season. The first one is the Tsukimi Pie, which costs 180 yen (US$1.23). This pie is filled with anko (sweet red bean paste) and mochi (glutinous rice cake), two traditional Japanese ingredients that are often eaten during tsukimi. The pie has a crispy crust and a soft and sweet filling that goes well with the steamed egg.

The second one is the Tsukimi Nagano Shine Muscat McShake, which costs 190 yen (US$1.30). This shake is made with Nagano Shine Muscat grapes, a premium variety of grapes that are known for their large size, juicy flesh, and fragrant aroma. The shake has a refreshing and fruity flavor that complements the savory burgers.

How can you enjoy the new moon-viewing menu?

The new moon-viewing burgers and sweets will be available at McDonald’s branches across Japan from September 1 to October 4, 2023. You can order them individually or as part of a set meal that includes fries and a drink. You can also try the Tsukimi McMuffin (380 yen), which is offered until 10:30 a.m., if you want to start your day with a moon-viewing-themed breakfast.

If you are looking for a way to celebrate the autumn season in Japan, why not try the new moon-viewing menu at McDonald’s? You can enjoy the delicious combination of flavors while gazing at the beautiful night sky.

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