Milan, the fashion capital of Italy, is gearing up for another exciting edition of Milan Men’s Fashion Week. The event, which showcases the latest trends and innovations in menswear, will take place from January 12 to 16, 2024. Here are some of the key highlights and events to look forward to in the upcoming fashion week.
One of the most anticipated shows of the fashion week is Gucci’s menswear debut by Sabato De Sarno, the new creative director of the iconic Italian brand. De Sarno, who joined Gucci in July 2023, is expected to bring a fresh and modern vision to the label, while respecting its heritage and legacy. De Sarno has previously worked with Prada, Dior, and Louis Vuitton, and is known for his eclectic and experimental style. Gucci’s show will take place on January 13, 2024, at 8:30 p.m..
Stone Island’s First Fashion Show
Another major event of the fashion week is Stone Island’s first fashion show. The Italian sportswear brand, which is famous for its innovative fabrics and technical designs, has decided to present its fall/winter 2024 collection on the runway for the first time. The show will be held on January 14, 2024, at 6:00 p.m., and will feature both men’s and women’s collections. Stone Island’s creative director, Carlo Rivetti, said that the show is a way to celebrate the brand’s 40th anniversary and to showcase its evolution and identity.
Woolrich Black Label by Todd Snyder
Another debut that will attract attention is Woolrich Black Label by Todd Snyder, a new collaboration between the American outdoor brand and the New York-based designer. The collection, which will be presented on January 15, 2024, at 11:00 a.m., will combine Woolrich’s heritage and quality with Snyder’s contemporary and urban aesthetic. The collection will include outerwear, knitwear, denim, and accessories, and will be inspired by the American wilderness and the city lifestyle.
Emerging Brands: Mordecai and Institution
Besides the established names, the fashion week will also feature some emerging brands that are making waves in the industry. One of them is Mordecai, a genderless brand founded by Luca Lin and Galib Gassanoff in 2021. The brand, which is based in Milan and Shanghai, aims to create a dialogue between different cultures and identities, and to explore the concept of fluidity and diversity. Mordecai’s presentation will take place on January 12, 2024, at 3:00 p.m..
Another rising star is Institution, a brand launched by Federico Cina and Andrea Rots in 2022. The brand, which is based in Milan and Berlin, focuses on creating sustainable and ethical fashion, using organic and recycled materials, and collaborating with local artisans and communities. Institution’s presentation will take place on January 16, 2024, at 2:00 p.m..
Other Highlights and Events
The fashion week will also include other shows and presentations from renowned brands such as Armani, Dolce & Gabbana, Prada, Versace, Zegna, and more. Some of the shows will be available in streaming, while others will be by invitation only. The fashion week will also host other events and exhibitions, such as the Fashion Film Festival, the Horsebit Loafer Exhibition by Gucci, and the JW Anderson Afterparty. The full calendar of the fashion week can be found on the website of Camera della Moda, the Italian Chamber of Fashion.
Milan Men’s Fashion Week is one of the most important events in the global fashion scene, and a showcase of the creativity and excellence of Italian fashion. The event, which attracts thousands of visitors, journalists, buyers, and celebrities, is also a great opportunity to discover the beauty and culture of Milan, and to enjoy its vibrant and cosmopolitan atmosphere.