Pharrell Williams, the new men’s creative director of Louis Vuitton, made a stunning debut with his Fall 2024 collection, which was presented on the historic Pont Neuf bridge in Paris. The show featured a star-studded lineup of models, musicians, and celebrities, as well as a dazzling display of Pharrell’s signature style and vision.
Pharrell’s Louis Vuitton collection was packed with thoughtful references to his own legacy, as well as his friends and collaborators. He paid homage to his high school, Princess Anne High School, with varsity jackets that showcased his savoir-faire. He also spliced the heritage Damier pattern of Louis Vuitton with camouflage, creating a new motif called “Damoflauge”, which he dedicated to his friends in Paris. He also incorporated elements of his musical influences, such as the N.E.R.D. logo, the Star Trak symbol, and the Billionaire Boys Club logo, into his designs.
A Celebration of Color and Diversity
Pharrell’s Louis Vuitton collection was also a celebration of color and diversity, reflecting his optimistic and inclusive worldview. He used vibrant hues, such as yellow, pink, purple, and green, to infuse his clothes with energy and joy. He also embraced a variety of fabrics, textures, and embellishments, such as leather, denim, velvet, crystals, studs, and pearls. He also cast a diverse group of models, representing different ages, genders, ethnicities, and backgrounds, to showcase his collection.
A Statement of Innovation and Sustainability
Pharrell’s Louis Vuitton collection was also a statement of innovation and sustainability, demonstrating his commitment to the future of fashion and the planet. He used recycled materials, such as plastic bottles, to create some of his garments, such as a puffer jacket and a trench coat. He also collaborated with an artificial intelligence company, Artmatr, to create digital prints and patterns, such as a floral motif and a graffiti-inspired design. He also introduced new accessories, such as a leather Louis Vuitton shopper, a copper-toned trunk, and a violin case, that showcased his creativity and craftsmanship.
A Spectacle of Music and Art
Pharrell’s Louis Vuitton show was not only a fashion show, but also a spectacle of music and art, that entertained and inspired the audience. Pharrell performed live with a backup band and a gospel choir, singing some of his hits, such as “Happy”, “Freedom”, and “Frontin’”. He also invited some of his musical peers, such as Dave, Pusha T, Malice, and Rosalía, to walk the runway with him, creating a memorable moment of collaboration and friendship. He also collaborated with some of his artistic friends, such as Takashi Murakami, Daniel Arsham, and KAWS, to create artworks and sculptures that decorated the bridge and the runway.
Pharrell’s Louis Vuitton debut was a huge success, receiving praise from critics and fans alike. He proved that he is not only a talented musician, but also a visionary fashion designer, who can bring a fresh and exciting perspective to the iconic luxury brand.