How the ‘Supermodels’ of the 90s Changed the Fashion Industry Forever

A new documentary series on Apple TV+ explores the rise and impact of four iconic women who dominated the fashion world in the 1990s: Cindy Crawford, Naomi Campbell, Linda Evangelista and Christy Turlington. The Super Models, which premieres on Sept. 20, features candid interviews with the four stars, as well as archival footage and insights from industry insiders. The series reveals how these women transcended the traditional role of models and became global celebrities, cultural icons and powerful voices for social change.

The Birth of the ‘Supermodels’

The term ‘supermodel’ was first coined in the 1980s to describe a handful of models who achieved unprecedented fame and recognition beyond the fashion industry. Among them were Cindy Crawford, Naomi Campbell, Linda Evangelista and Christy Turlington, who were often referred to as the ‘Big Four’. They were discovered as teenagers in different parts of the world and moved to New York to pursue their careers.

How the ‘Supermodels’ of the 90s Changed the Fashion Industry Forever
How the ‘Supermodels’ of the 90s Changed the Fashion Industry Forever

The four women quickly became the most sought-after faces in the business, landing lucrative contracts with major brands, magazines and designers. They also formed a close friendship and supported each other in a competitive and demanding environment. They challenged the prevailing standards of beauty and diversity in fashion, bringing their own personalities, styles and backgrounds to the forefront.

The Cultural Phenomenon of the 90s

The 1990s marked the peak of the supermodels’ popularity and influence, as they became household names and global sensations. They appeared on countless covers, editorials and campaigns, as well as music videos, movies and TV shows. They were invited to glamorous events, parties and awards ceremonies, where they mingled with celebrities, royalty and politicians. They also used their fame and platform to raise awareness and funds for various causes, such as AIDS, breast cancer, animal rights and environmental issues.

One of the most memorable moments of the decade was when the four women walked arm-in-arm down the runway at Gianni Versace’s show in 1991, lip-syncing to George Michael’s hit song Freedom ‘90. The song’s music video, directed by David Fincher, featured the same four women along with another supermodel, Tatjana Patitz. The video was a cultural milestone that celebrated the supermodels’ beauty, charisma and independence.

The Legacy of the ‘Supermodels’

Three decades later, the supermodels are still relevant and respected in the fashion industry and beyond. They have continued to work as models, as well as pursuing other ventures such as acting, writing, producing, directing, designing and philanthropy. They have also inspired generations of young women to follow their dreams and express their individuality.

The Super Models documentary series is a tribute to their remarkable careers and lives, as well as a reflection on the changing landscape of fashion and media. The series offers a rare glimpse into their personal stories, struggles and successes, as well as their lasting impact on culture and society.

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