Van Leeuwen, a Brooklyn-based ice cream company, has launched a new flavor that combines two summer favorites: cornbread and barbecue sauce. The flavor is called BBQ Gold Cornbread Crumble, and it consists of corn ice cream with chunks of cornbread and swirls of barbecue sauce.
The flavor is a collaboration with Uber One, a subscription service that offers discounts and perks for Uber rides and UberEats orders. The ice cream is available exclusively on UberEats or at Van Leeuwen stores starting from August 15 until September 15.
How does it taste?
The BBQ Gold Cornbread Crumble ice cream is a bold experiment that aims to balance sweet and savory elements in a frozen dessert. According to some reviews, the corn ice cream and the cornbread chunks are delicious and have a cookie-like texture, while the barbecue sauce swirls add a tangy and spicy kick that contrasts with the sweetness. However, not everyone is a fan of the barbecue sauce in ice cream, as some find it too overpowering and clashing with the other flavors. The ice cream is definitely not for the faint of heart, and it may take some getting used to for those who are used to more traditional flavors.
Why did they make it?
Van Leeuwen is known for its creative and adventurous flavors, such as Kraft Macaroni & Cheese, Hidden Valley Ranch Dressing, and Earl Grey Tea. The company says that it likes to challenge itself and its customers with new and unexpected combinations, and that it believes that ice cream can be a canvas for any flavor. The company also says that it wanted to celebrate the summer season with a flavor that reflects the American culture of backyard barbecues and cornbread. The collaboration with Uber One is part of a marketing strategy to attract more customers to the subscription service, which offers free delivery on select orders and other benefits.
Where can you get it?
The BBQ Gold Cornbread Crumble ice cream is only available for a limited time, from August 15 to September 15. You can order it online through UberEats, where you can find the nearest Van Leeuwen location that delivers to your area. You can also visit any of the Van Leeuwen stores in New York City, Los Angeles, or Houston, where you can buy a pint for $10.50 or a scoop for $5.50. If you are in New York City on August 15, you can also get a free sample of the ice cream at one of the pop-up locations around the city, such as Madison Square Park, Washington Square Park, or McCarren Park.