As interest in gut health grows, dairy products find themselves at the forefront of a “macro-trend.” Biotiful Gut Health, known for its fermented, probiotic kefir drinks and live culture yogurts, believes there’s a place for dairy in this health-conscious movement. But is the chilled aisle the only battleground?
The Rise of Gut-Health Products
Gut-friendly dairy is not a new concept. Brands like Danone’s fortified Actimel cultured yogurt drinks and Japan’s Yakult have long been part of the gut-health landscape. Recently, UK retailer Marks and Spencer launched high-fiber Zoe gut shots, packing five billion live cultures. The microbiome, an area still little understood by the average consumer, is gaining attention. Altering gut microbiomes through diet is where gut-health products come into play, creating a healthier internal environment.
Beyond Dairy: Ambient Gut-Health Products
While dairy remains a key player, ambient gut-health products are on the rise. Siobhan Gehin, a senior partner at global consultancy Roland Berger, suggests that growth in ambient gut-health products may outpace that in dairy. The gut microbiome, once overlooked, is now a groundbreaking area of scientific research. From depression to bowel disorders, the healthy types of microbiomes can aid a plethora of conditions.
The Future of Gut Health
As the gut-health trend continues, dairy and ambient products alike will vie for consumer attention. Whether in the chilled aisle or beyond, the focus remains on creating a healthier microbiome. The battle for gut health is far from over.