Eggo and Sugarlands launch a new liqueur inspired by brunch flavors


Eggo, the popular brand of frozen waffles, has teamed up with Sugarlands Distilling Co., a Tennessee-based producer of moonshine and other spirits, to create a new liqueur that captures the essence of brunch.

The product, called Eggo Brunch in a Jar Appalachian Sippin’ Cream, is a creamy drink that blends the flavors of toasted Eggo waffles, maple syrup, butter, and bacon. It has 20% alcohol by volume and is intended for adults 21 and older.

Eggo and Sugarlands launch a new liqueur inspired by brunch flavors
Eggo and Sugarlands launch a new liqueur inspired by brunch flavors

The liqueur is designed to pair well with Eggo waffles, and comes just in time for National Waffle Day on August 24. According to a press release from Kellogg’s, the parent company of Eggo, the liqueur is meant to help parents “L’Eggo and enjoy that ‘treat yourself’ feeling brunch evokes, all year long.”

“Between the juggle of constantly changing schedules, household errands, family outings or busy workdays, it can often feel impossible for parents to find moments they can savor for themselves,” said Joe Beauprez, Senior Director of Marketing for Frozen Foods. “Eggo Brunch in a Jar makes it easy for parents to kick back when they’re not caring for their little ones. So, whether parents want to punch up a weekend brunch or savor some of those classic brunch flavors during their downtime, this feel-good Eggo-inspired liqueur is the perfect treat.”

A second collaboration between Eggo and Sugarlands

This is not the first time that Eggo and Sugarlands have collaborated to create a unique liqueur. Last year, they launched Eggo Nog Appalachian Sippin’ Cream, a twist on the traditional holiday drink that featured Eggo waffles and spices. The product was well-received by fans of both brands, and inspired them to work together again.

“Working with Eggo to bring Eggo Nog to life last year was a tremendous experience, so we’re thrilled to partner with them again to create a brunch-inspired version of our Sippin’ Cream, that parents can enjoy year-round,” said Greg Eidam, Master Distiller at Sugarlands Distilling Co.

Sugarlands Distilling Co. is known for its award-winning moonshine and other spirits that are inspired by the Appalachian culture and history. The company also produces official moonshine products for country music stars like Dolly Parton, Cole Swindell, and Rascal Flatts.

How to get your hands on Eggo Brunch in a Jar

Eggo Brunch in a Jar Appalachian Sippin’ Cream is available online and at select retailers across the country. The suggested retail price is $24.99 for a 750 ml bottle. The product is limited edition and will only be available while supplies last.

If you are interested in trying this new liqueur, you can also find some recipes and tips on how to enjoy it on Eggo’s website and social media channels. You can also share your own creations using the hashtag #EggoBrunchInAJar.

Whether you are a fan of waffles or bacon or both, you might want to give this new liqueur a try. It might just be the perfect way to spice up your brunch or treat yourself after a long day.


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