TCL, a leading consumer electronics brand and the world’s top two TV brand, has made a stunning debut at the annual Consumer Electronics Show (CES) in Las Vegas with its new 115-inch TV set, the 115QM89. The company claims that this is the largest QD-Mini LED TV with Quantum Dot technology, which delivers superior picture quality, brightness, contrast, and color performance.
QD-Mini LED technology is a combination of two advanced display technologies: Quantum Dot and Mini LED. Quantum Dot is a nanomaterial that can emit pure and vivid colors when stimulated by light. Mini LED is a backlight technology that uses thousands of tiny LEDs to provide precise and uniform illumination. By combining these two technologies, TCL is able to achieve a high dynamic range (HDR) of up to 12,000 nits, a wide color gamut of 100% DCI-P3, and a contrast ratio of 10,000,000:1. These features enable the 115QM89 to produce stunning images that are close to reality.
How big is the 115QM89?
The 115QM89 is a massive TV that measures 115 inches diagonally, or about 9.6 feet. It has a resolution of 8K, which means it has four times more pixels than a 4K TV. The TV also supports Dolby Vision IQ and Dolby Atmos, which enhance the visual and audio experience. The TV has a sleek and elegant design, with a thin bezel and a metal stand. The TV also comes with a smart remote control that has a built-in microphone and a voice assistant.
What else did TCL showcase at CES 2024?
TCL did not stop at the 115QM89. The company also showcased over a hundred cutting-edge products, demonstrating its leading technology portfolio spanning 15 product categories, including QD-Mini LED TVs, TCL FreshIN air conditioners, TCL Free Built-in Series refrigerators, washing machines, feature-rich mobile devices, AR glasses, commercial displays, one-stop smart energy solutions and more.
Among these, the latest NXTPAPER display technology optimized for the human eyes and the RayNeo AR glasses with revolutionary full-color 3D head-up display and powerful AI capabilities were revealed. The company also introduced one of the industry’s first smart connected mobile device entertainment solutions which combine smartphones, tablets, smart glasses, and other devices.
TCL also announced its latest environmental, social, and governance (ESG) initiatives, such as its commitment to reduce carbon emissions, increase recycling, and support education and community development. The company also highlighted its global partnerships with renowned organizations, such as the National Football League (NFL) in the United States, the International Basketball Federation (FIBA), and the Hollywood Foreign Press Association (HFPA).
Why is TCL a leader in the global TV market?
TCL has witnessed consistent growth throughout the first three quarters of 2023. Notably, TCL TVs ranked first in overall shipment in the Philippines, Australia, Myanmar, and Pakistan. Shipment of TCL TVs in the North American region increased 11.4% YoY, placing the company third in terms of shipment in the United States. Elsewhere, TCL TVs were second in France and third in the Czech Republic and Sweden in terms of shipment.
TCL attributes its success to its continuous innovation, customer-centric approach, and global expansion. The company invests heavily in research and development, owning over 40,000 patents and operating 28 R&D centers worldwide. The company also focuses on meeting the diverse needs and preferences of its customers, offering a wide range of products and services across different regions and segments. The company also leverages its global network of 23 manufacturing bases and over 40,000 sales outlets to reach more markets and consumers.
TCL is set to continue its growth momentum in 2024 and beyond, with its vision to become a leading global smart technology company that inspires greatness for global users.